ByeBike Cancer & Children’s Cancer Center of Lebanon – Full Digital Campaign
We led the full digital marketing campaign for ByeBike Cancer in support of the Children’s Cancer Center of Lebanon, with the primary goal of raising awareness and driving donations. The mission followed a long-distance cycling journey from Paris to Beirut, turning every stage of the ride into a powerful storytelling moment.
Through organic content, emotional storytelling, and strategic social media activation, the campaign reached over 1 million organic page views throughout the mission. We collaborated with top Lebanese celebrities and influencers to amplify the message and expand reach, while securing Coral as the official sponsor of the initiative.
The result was a high-impact awareness campaign that mobilized the community, strengthened donor engagement, and positioned ByeBike Cancer as a meaningful cause on both local and international levels.