Lebanese Drifting Championship

A bold new brand identity designed for the Lebanese drifting championship that encapsulates the essence of racing and speed while maintaining a minimalistic and neat aesthetic. Our goal was to create a branding experience that is not only visually striking but also easily memorable and well-read.
The new identity reflects the adrenaline-fueled world of drifting, capturing the dynamic motion and excitement associated with this thrilling sport. The branding was meticulously applied across all below-the-line (BTL) materials, creating a cohesive look that enhances recognition and engagement.