1. Breakdown
A cinematic sandwich reveal that turns the finished product into an ingredient showcase, highlighting exactly what makes it special.
Video
Content
Presentation
Content
Presentation
Video
Content
Presentation
Content Approach Overview
For Sandwich W Nos, the video content will be divided into three main categories, each with a different production style, level of complexity, and purpose. This allows us to balance frequent, easy to produce content with stronger creative concepts that build the brand personality over time.
Content Categories
Objective
Build a strong and recognizable social media personality for Sandwich W Nos through entertaining, relatable and highly shareable video content.
The content strategy will aim to
- Make Sandwich W Nos feel like a personality, not just a restaurant
- Increase brand awareness and social media engagement
- Create content people relate to, share and talk about
- Showcase menu items naturally without making every video feel like an ad
- Use Lebanese humor, everyday situations and recognizable characters
- Develop recurring formats and series that audiences start to recognize and anticipate
1. Restaurant Originals
2. Chef Can't Resist
A sarcastic reel where the chef serves the sandwich, then immediately dreams of devouring it himself.
3. Dish Break Down
A stylish food showcase where multiple dishes are presented side by side, followed by close-up shots revealing each dish and its key ingredients.
4. Voices in My Head
Using trending sounds and the "voices in my head" format to humorously showcase different menu items, turning the struggle of choosing what to order into relatable, entertaining content.
5. Problems
The visual message is essentially: "Life gets better with every bite." There is no need for a complicated story, the repeated overhead shot, shrinking sandwich, and countdown are the story.
6. This or That
A mouthwatering lineup of sandwiches cut in half, turning the choice into the ultimate "this or that" dilemma.
7. Review
The only review that matters, empty wrappers, boxes and bowls eaten to the last bite.
8. Making Of
A mouthwatering making-of, highlighting fresh ingredients and every delicious step.
9. Chef "Shoots"
A fast, interactive reel where the chef "shoots" empty burger buns and, with each hit, they instantly transform into fully loaded burgers and sandwiches to showcase multiple menu items in a dynamic way.
10. Happiness
A sarcastic "money can't buy happiness" reel proving that real happiness might actually be on the Sandwich W Nos menu.
11. Burger Build
Watch every layer come together, from the first ingredient to the final mouthwatering burger.
12. Gangster Staff
A cinematic mafia-style reel with a dark gangster feel, dramatic shots and Pablo Escobar-inspired music.
13. Switch On Your Cravings
A clever reel where a simple ON/OFF switch controls the appearance of a complete meal, making the food appear and disappear instantly.
14. Magic Trick
A fun, fast-paced reel using hand gestures and match-cut transitions to magically switch between people and reveal different dishes.
15. Comfort Meal
A customer leaves her phone nearby, and after seeing negative messages pop up, the sandwich maker decides to cheer her up with a big comforting meal.
16. Sealed the Deal
A sped-up overhead shot where two wraps disappear in seconds and the meeting ends with a handshake over empty trays.
17. Favorite Song
A fun reel where the manager plays a Haifa song and, unexpectedly, the entire staff joins in and starts singing along.
2. Cast & Situations
1. Don't Get Caught
A playful staff reel where the crew dodges the camera and spells out the craving one phone screen at a time.
2. Smoke Break
A deadpan break-time reel where a bad day at work gets fixed by stepping outside with something better than a cigarette.
3. Order Guide
A countdown reel ranking the best things to order, delivered straight to camera between bites.
4. Menu Paralysis
A relatable reel where opening the menu turns into full-blown panic, because everything on it looks too good to pass up.
5. Uninvited Guest
A comedic terrace reel where a stranger from the next table cannot resist and ends up helping herself to a slice.
6. Treat the Customers
A comedic reel where "treat the customers well" gets taken literally, ending with a guest hand-fed and sent home with leftovers.
7. Not What You Think
A staring man has a woman convinced he is checking her out, until the reveal that he only ever had eyes for the burger.
Scripted Content
3. Signature Series
Concept Overview
Coffee and coffee places
A recurring 3-month social media series, posted twice per week, built around one recognizable character: The Sandwich w Noss Bouncer.
He stands at the entrance like he is controlling access to a nightclub, but instead of checking IDs, he checks something much more important:
“Shu wad3ak l yom?”
Based on what happened to you that day, the bouncer decides what you deserve to eat.
Normal Menu? Light Menu? Full feast? Salad? Fries on the side? Or today… ma 7ada yehke ma3ak, foute w kol.
The series will be made of funny, sarcastic and highly relatable reels inspired by Lebanese daily life, turning situations everyone in Lebanon knows into Sandwich w Noss moments.
The idea is that people start recognizing themselves, their friends, their mothers, coworkers and partners in each episode.
He stands at the entrance like he is controlling access to a nightclub, but instead of checking IDs, he checks something much more important:
“Shu wad3ak l yom?”
Based on what happened to you that day, the bouncer decides what you deserve to eat.
Normal Menu? Light Menu? Full feast? Salad? Fries on the side? Or today… ma 7ada yehke ma3ak, foute w kol.
The series will be made of funny, sarcastic and highly relatable reels inspired by Lebanese daily life, turning situations everyone in Lebanon knows into Sandwich w Noss moments.
The idea is that people start recognizing themselves, their friends, their mothers, coworkers and partners in each episode.
Every episode starts with a different reason why someone has arrived at Sandwich w Noss.
Back to School
A mother arrives completely exhausted after buying books, uniforms, stationery and dealing with the first week of school.
BOUNCER:
“3endik wled bel madrase?”
She nods.
He immediately opens the door.
“Foute madam… ma bade details, tlobi shu ma baddik, badna energy w hormones of happiness.”
BOUNCER:
“3endik wled bel madrase?”
She nods.
He immediately opens the door.
“Foute madam… ma bade details, tlobi shu ma baddik, badna energy w hormones of happiness.”
The Working Mom
A working mom stops at Sandwich w Noss before going home.
BOUNCER:
“3al bet?”
“Eh.”
“Wled?”
“Tnen.”
“Homework?”
She looks at him.
“Math, w Arabe, English, w projects faw2oun”
He moves aside immediately.
“ 3ajli Fouti Killi li baddik… enjoy hal 20 minutes.”
BOUNCER:
“3al bet?”
“Eh.”
“Wled?”
“Tnen.”
“Homework?”
She looks at him.
“Math, w Arabe, English, w projects faw2oun”
He moves aside immediately.
“ 3ajli Fouti Killi li baddik… enjoy hal 20 minutes.”
Mom Who Didn't Cook
Moms arrives looking guilty with her kids wearing school uniform staight after school
BOUNCER:
“Shu ma tabakhti lyom?”
Silence.
MOM:
“Ma la7a2et.”
The bouncer looks at her seriously.
Then opens the entrance.
“Yalla fouto, rah nta3ami jami3, w madam ma tinsi Light menu la ilik”
BOUNCER:
“Shu ma tabakhti lyom?”
Silence.
MOM:
“Ma la7a2et.”
The bouncer looks at her seriously.
Then opens the entrance.
“Yalla fouto, rah nta3ami jami3, w madam ma tinsi Light menu la ilik”
The After-Party Group
A group of friends arrives late at night, still dressed from the party.
BOUNCER:
Bouncer looks at them.
“Wen kento?”
“Party.”
“Ra2astou?”
Everyone says yes yes!
Bouncer:
“Okay… sandwiches la kel l table.”
BOUNCER:
Bouncer looks at them.
“Wen kento?”
“Party.”
“Ra2astou?”
Everyone says yes yes!
Bouncer:
“Okay… sandwiches la kel l table.”
Traffic Survival
Someone arrives furious after spending two hours in Beirut traffic.
BOUNCER:
“Men wen jeye?”
“Jounieh.”
“Ade akhadit?”
“Sa3ten w nos.”
Bouncer opens the door.
“Normal menu. Ma 7ada y2ella shi.”
BOUNCER:
“Men wen jeye?”
“Jounieh.”
“Ade akhadit?”
“Sa3ten w nos.”
Bouncer opens the door.
“Normal menu. Ma 7ada y2ella shi.”
Salary Day
Guy arrives unusually happy.
BOUNCER:
“Shu hal far7a?”
GUY:
“Nzal l salaire.”
Bouncer:
“Upgrade lal chicken platter and salad.”
BOUNCER:
“Shu hal far7a?”
GUY:
“Nzal l salaire.”
Bouncer:
“Upgrade lal chicken platter and salad.”
The Diet Starts Monday
Girl arrives.
BOUNCER:
“Diet?”
GIRL:
“Monday.”
BOUNCER:
“L yom shu?”
GIRL:
“Saturday.”
He opens the door.
“Ba3ed fi wa2et, rouhi khabsi bas hai 3anjad ekher marra”
BOUNCER:
“Diet?”
GIRL:
“Monday.”
BOUNCER:
“L yom shu?”
GIRL:
“Saturday.”
He opens the door.
“Ba3ed fi wa2et, rouhi khabsi bas hai 3anjad ekher marra”
The Gym Guy
Gym guy arrives.
BOUNCER:
“Shu tmarranet?”
GYM GUY:
“Sa3ten.”
Normal menu.
Another day, the same guy returns.
BOUNCER:
“Shu tmarranet?”
GYM GUY:
“15 minutes… bas heavy.”
Bouncer points toward the Light Menu.
BOUNCER:
“Shu tmarranet?”
GYM GUY:
“Sa3ten.”
Normal menu.
Another day, the same guy returns.
BOUNCER:
“Shu tmarranet?”
GYM GUY:
“15 minutes… bas heavy.”
Bouncer points toward the Light Menu.
The Breakup
Girl arrives devastated.
BOUNCER:
The bouncer hears the story, becomes unexpectedly emotional and eventually tells her:
“Foute… w ma tfakkre bel Light Menu l yom.”
Then adds:
“Khode fries kamen.”
BOUNCER:
The bouncer hears the story, becomes unexpectedly emotional and eventually tells her:
“Foute… w ma tfakkre bel Light Menu l yom.”
Then adds:
“Khode fries kamen.”
Recurring Characters + New Characters
Some episodes introduce completely new people, while others bring back characters viewers already know.
This allows us to create small ongoing stories. The heartbroken girl can return one month later with a new boyfriend.
The bouncer looks at him: “Enta l jdid?”
The gym guy can repeatedly try to convince the bouncer that his workout deserves the normal menu.
The working mom can become a recurring character every time school exams arrive.
An after-party group can appear more than once with increasingly questionable explanations.
This creates continuity and gives followers a reason to follow the characters, not only watch individual reels.
The Formula
Every episode follows a simple recognizable structure:
Person arrives → Bouncer questions them → Lebanese-life situation is revealed → Bouncer delivers his verdict → Food/menu becomes part of the punchline.
The bouncer always stays extremely serious.
The situations around him become increasingly ridiculous.
That contrast becomes the identity of the series.
Person arrives → Bouncer questions them → Lebanese-life situation is revealed → Bouncer delivers his verdict → Food/menu becomes part of the punchline.
The bouncer always stays extremely serious.
The situations around him become increasingly ridiculous.
That contrast becomes the identity of the series.
Why It Works for Sandwich w Noss
Sandwich w Noss originally became memorable because it understood how Lebanese people talk, joke and interact.
This concept brings that personality into today's short-form content.
It is:
Sarcastic.
Lebanese.
Character-driven.
Food-focused without feeling like an ad.
Easy to continue for months.
Flexible enough to promote any menu item.
Most importantly, it can become something followers recognize immediately: