Video
Content
Presentation
Content Approach Overview
For Sandwich W Nos, the video content will be divided into three main categories, each with a different production style, level of complexity, and purpose. This allows us to balance frequent, easy to produce content with stronger creative concepts that build the brand personality over time.
Content Categories
1. Restaurant Originals
Complexity: Low

Simple, fast paced content shot directly inside the restaurants.
Content can include:
  • Menu items and new launches
  • Food preparation and behind the scenes moments
  • Staff interactions
  • Trending formats adapted to Sandwich W Nos
  • Everyday funny moments inside the restaurant
Purpose: Maintain a consistent flow of content and keep the brand active, relatable and product focused.
2. Cast & Situations
Complexity: Medium

More developed concepts featuring actors or creators, shot inside the restaurant or around the location.
Content can include:
  • Funny customer situations
  • Lebanese everyday scenarios
  • Characters interacting with staff
  • Short sketches built around specific menu items
  • Relatable situations where Sandwich W Nos becomes part of the story
Purpose: Create more entertaining and shareable content while naturally integrating the brand and menu.
3. Signature Series
Complexity: Depends on the Concept

A recurring creative concept with its own characters, format and identity. Each series can run for approximately 2 to 3 months, with multiple episodes built around the same main idea.
Examples could include recurring characters, a specific restaurant situation, or a recognizable format that audiences start waiting for.

Purpose: Build recognizable intellectual property around Sandwich W Nos, create audience anticipation and give the brand a distinctive social media personality.